ASX Digital Brand Identity

ASX and their global standing

ASX is at the heart of the globally attractive, deep and liquid Australian financial markets. As an integrated exchange, ASX offers listings, trade execution, technology, data, and post-trade services. Their two core deliveries are to help companies grow – and investors to build wealth.

Recognised as world-leading and innovative, ASX operates markets for a wide range of asset classes, including equities, fixed income, commodities, and energy.

They are a top ten global securities exchange and the largest interest rate derivatives market in Asia.

Amplifying the ASX voice


“North has delivered an innovative, sleek new progressive visual identity, which is accessible and reflects the values of the ASX. They worked closely with our marketing and digital teams to deliver the website vision and we couldn’t be happier with the result. I have no hesitation in recommending them.

Elizabeth Towler – General Manager – Marketing/Digital – ASX

“Going deep into the core values of ASX and their brand personality was crucial to the success of the project. But you also have to step into the shoes of the user to create an interface that’s quickly scannable, easy to navigate and highly reactive. The seemingly small elements to any digital platform have an enormous effect on the end results for the user. Calls to action, colour palette, typography and graphic devices all have an impact and must be carefully optimised.”

Ian Howarth – Creative Director – North

Our client partners

We worked with

Our partners are also our friends. We help them to achieve their goals, and they help us to stay sharp.