ASX and their global standing
ASX is at the heart of the globally attractive, deep and liquid Australian financial markets. As an integrated exchange, ASX offers listings, trade execution, technology, data, and post-trade services. Their two core deliveries are to help companies grow – and investors to build wealth.
Recognised as world-leading and innovative, ASX operates markets for a wide range of asset classes, including equities, fixed income, commodities, and energy.
They are a top ten global securities exchange and the largest interest rate derivatives market in Asia.
Re-imagining the ASX
ASX wanted North to re-imagine the website’s display layer and differentiate it by transitioning the ASX brand from a ‘conservative, traditional stock exchange’ – to a more progressive ‘visual language’ by leveraging the ‘core values’ of the brand.
ASX required the new digital identity to leverage all four of its core values (Authoritative Source, Trusted Voice, Accelerate Potential, Forward-Thinking) in order to enhance its reputation as ‘the world’s most respected financial marketplace’.
Our 5 step methodology
North worked collaboratively with the ASX marketing team to effectively deliver the website design vision. We began by building a strategy and vision that would drive the user experience and inform the design through our 5 step methodology:
- Audit & brand analysis
- Alignment with UX objectives
- Design exploration
- Visual design definition
- Digital guidelines
We worked collaboratively with the ASX marketing and digital teams to effectively deliver the website design vision within the requisite time frame.
We began by building a visual design strategy and vision that would optimise the user experience and fully inform the design.
A financial leader
The new visual design amplifies the ASX reputation as trustworthy and authoritative, while also being inclusive and progressive. It simplifies the complexity of the content and aids more streamlined journeys using visual cues to help position the ASX brand as the ‘leader’ in the financial marketplace.
Amplifying the ASX voice
“North have expert knowledge of digital design. They are passionate about digital and are leaders in this field. North are fantastic with clients, quickly understand the brief and also the potential for design to deliver beautiful experiences. Their talents are matched by their personable nature and enthusiasm. Norths’ experience is world-class and their enviable track record speaks for itself. I have no hesitation in recommending them and would welcome the opportunity to work with them again.”
Elizabeth Towler – General Manager – Marketing/Digital – ASX
Our client partners
We worked with
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