ASX
ASX and their global standing
ASX is at the heart of the globally attractive, deep and liquid Australian financial markets. As an integrated exchange, ASX offers listings, trade execution, technology, data, and post-trade services. Their two core deliveries are to help companies grow – and investors to build wealth.
Recognised as world-leading and innovative, ASX operates markets for a wide range of asset classes, including equities, fixed income, commodities, and energy.
They are a top ten global securities exchange and the largest interest rate derivatives market in Asia.
Re-imagining the ASX
ASX wanted North to re-imagine the website’s display layer and differentiate it by transitioning the ASX brand from a ‘conservative, traditional securities exchange’ – to a more progressive ‘visual language’ by leveraging the ‘core values’ of the brand.
ASX required the new digital identity to leverage all four of its core values (Authoritative Source, Trusted Voice, Accelerate Potential, Forward-Thinking) in order to enhance its reputation as ‘the world’s most respected financial marketplace’.
Our 5 step methodology
North worked collaboratively with the ASX marketing team to effectively deliver the website design vision. We began by building a strategy and vision that would drive the user experience and inform the design through our 5 step methodology:
- Audit & brand analysis
- Alignment with UX objectives
- Design exploration
- Visual design definition
- Digital guidelines
Experience-led vision
We worked collaboratively with the ASX marketing and digital teams to effectively deliver the website design vision within the requisite time frame.
We began by building a visual design strategy and vision that would optimise the user experience and fully inform the design.
A financial leader
The new visual design amplifies the ASX reputation as trustworthy and authoritative, while also being inclusive and progressive. It simplifies the complexity of the content and aids more streamlined journeys using visual cues to help position the ASX brand as the ‘leader’ in the financial marketplace.
Amplifying the ASX voice
Testimonial
“North has delivered an innovative, sleek new progressive visual identity, which is accessible and reflects the values of the ASX. They worked closely with our marketing and digital teams to deliver the website vision and we couldn’t be happier with the result. I have no hesitation in recommending them.”
Elizabeth Towler – General Manager – Marketing/Digital – ASX
“Going deep into the core values of ASX and their brand personality was crucial to the success of the project. But you also have to step into the shoes of the user to create an interface that’s quickly scannable, easy to navigate and highly reactive. The seemingly small elements to any digital platform have an enormous effect on the end results for the user. Calls to action, colour palette, typography and graphic devices all have an impact and must be carefully optimised.”
Ian Howarth – Creative Director – North
Our client partners
We worked with
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