Airspeeder Experience Design

The world’s first flying car racing series now has a new immersive digital experience platform

Airspeeder will be the most exciting and progressive motor sport on the planet. Elite pilots will use the sky as their playground in intense head-to-head competition, flying electric octocopter or ‘Speeders’ which can hit speeds of up to 200km/h.

Creation of a best-in-class platform

We developed the digital brand identity and an immersive digital platform that focuses on bringing the sport to life for fans, investors, sponsors and commercial partners. Airspeeder joins a growing list of startups turning to North to optimise their digital experiences to grow their businesses. 

“As the Airspeeder racing series continues to advance, we need a digital presence that reflects what this motorsport is all about. North demonstrated they could bring brand and experience together and combined with cutting edge design, present what we’re developing to its fullest.” – Matt Pearson, Founder

We created a best-in-class platform that will be a key delivery channel for fans, elevates the brand more broadly and focuses on the incredible Airspeeder story with interactive and immersive elements to show it off in full.

Airspeeder promises to be one of the most innovative and exciting new sport and entertainment properties to emerge in decades and it needed a visual identity and digital experience to match that promise.

From its headquarters in Adelaide and its global commercial base in London, Airspeeder has secured institutional funding from three leading technology venture capital firms and has drawn leading names in aerospace, motorsport and engineering including Rolls-Royce and Babcock Aviation. Manned testing flights are due to begin in the South Australian desert soon. 

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