North appointed to launch digital platform for BlueScope’s Steel Profile magazine
Apr 20, 2021
This streamlined approach to the entire digital process is the premise of North’s USP and with recent big win clients such as ASX, Virgin Money, Pepper Money, Australian Institute of Company Directors, Uno Home Loans and Torrens University amongst others, it’s safe to say their leaner method is definitely working.
The North team may be small, but their expertise has grown in stature over the last couple of years through a business merger and coming together of two leaders in the space. New joint partners of North: Ian Howarth (Creative Director) and Chris Abbott (UX Director) – were already well aware of the other’s capabilities having worked together closely at Deloitte Digital for many years.
Chris officially merged his successful brand and design sprint company (Lean Design Labs) with Ian’s North Collective back in May 2019 and both partners are delighted with the results of ‘doing things differently’ so far.
North has a specialist core team of eight creative and strategic minds in operation (with an overall collective of just twenty), who consistently deliver highly successful brand and design projects on the same scale as the well-known ‘big four’ agencies.
The North ‘lean delivery’ approach is made possible by having the perfect mix of creative and strategic expertise in place – and enables them to produce fully optimised, user-friendly design results in a far shorter timeframe than usually viable.
This ‘speed of results’ production is now set to benefit many startup businesses too, with North now leading the Consulting and Strategy arm of major Venture Capitalist firm Saltwater Ventures (recently featured in Top Gear, Forbes and Autocar Magazines).
North is now offering lean sprint packages aimed at putting new ventures on the best possible road to success. These Design and Brand Sprint strategies have enabled some of Australia’s leading businesses to innovate in their field – and achieve fully optimised solutions in record time.
This exciting partnership with Saltwater Ventures comes appropriately on only the 2nd anniversary of the founding of North Collective. Just like their innovative services, they’ve certainly sprinted a long way down the field in an amazingly short time.
Who’d have thought that a company set to be a world ‘go-to’ in digital transformation, would be running the whole operation from the picturesque northern beaches of Manly?
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