Product branding and positioning for Virgin Money

Virgin Money are undertaking a program of work to transform its credit cards with the primary objective of redesigning the current suite by leveraging the latest technology, material and design improvements. And in addition designing the new Transaction Account debit card and Home Loan Companion Account debit card.

North have been appointed to brand, position and design the new suite of Credit and Debit cards and their packaging in line with a new strategic direction.