Design, Strategy and Culture at North Collective

North pick up Innovation Award for Uno Home Loans

Sep 12, 2020 1 min read

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North and uno Home Loans are proud to announce it has received a Good Design Award in the Digital Design Web Design and Development category for it’s loanScore™ tool, in recognition for its outstanding design and innovation.

uno asked North to lead a D.I.D.I.T. Design Sprint to help develop a new retention service to address the naturally cyclical behaviour of buying and remortgaging your home.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’, and found uno’s loanScore tool to demonstrate excellence in all categories.

North conducted a 5 day design sprint where the collaborative working group of North and uno were able to create a new service and offering called ‘loanScore’. The loanScore™, is an innovation in home loans that enables any person with a home loan to answer a fundamental question ‘is my current home loan any good or not’. For less than 90 seconds of work you can have your loan continuously monitored for free!

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We started by understanding the business objectives and conducting customer research. With this as a foundation we followed an accelerated innovation process for 5 days. Working with experts across the uno business, from business leaders, designers and marketers we ran through a set of rigorous activities to help us address the customer problem identified by uno. At the end of 4 days we had a clickable digital prototype of the idea we wanted to test. On the 5th day we tested with real uno customers that fitted the profile. The feedback from testing helped evolve the solution over the following weeks until we landed on a version of loanScore that you see today.
Chris Abbott, UX Director, Founder, North

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