North appointed to launch digital platform for BlueScope’s Steel Profile magazine
Apr 20, 2021
The new digital platform will evolve the once static editorial content and present it in a more engaging way. The site aims to educate industry professionals including architects, builders and engineers, with inspirational and innovative examples of building and architectural design projects using Bluescope steel.
North will manage the strategy, UX, UI design, digital brand creation, SEO and build of the platform which is expected to launch in mid 2021.
The appointment by BlueScope comes after the Sydney independent was selected by Airspeeder, the world’s first flying car racing series described as the ‘Formula One of the skies’, to create its new immersive digital experience platform.
Launched in 2018, North worked with clients including Virgin Money, Safety Culture, Australian Institute of Company Directors, ASX, Torrens University and Uno Home Loans on digital transformations and product innovations.
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