North to work with the world’s first flying race car series

Airspeeder will be the most exciting and progressive motor sport on the planet. Elite pilots will use the sky as their playground in intense head-to-head competition, flying electric octocopter or ‘Speeders’ which can hit speeds of up to 200km/h.

Independent digital transformation specialists North have been appointed, to develop the digital brand identity and an immersive digital platform that focuses on bringing the sport to life for fans, investors, sponsors and commercial partners. Airspeeder joins a growing list of startups turning to North to optimise their digital experiences to grow their businesses.

Matt Pearson, founder of the performance electric flying car company Alauda and Airspeeder said:

“As the Airspeeder racing series continues to advance, we need a digital presence that reflects what this motorsport is all about. North demonstrated they could bring brand and experience together and combined with cutting edge design, present what we’re developing to its fullest.”

From its headquarters in Adelaide and its global commercial base in London, Airspeeder has secured institutional funding from three leading technology venture capital firms and has drawn leading names in aerospace, motorsport and engineering including Rolls-Royce and Babcock Aviation. Manned testing flights are due to begin in the South Australian desert soon.