Over the last 50 years, Subaru has earned a reputation for engineering excellence. As the driving experience evolves, people are searching for new ways to enjoy their cars. We wanted to design a website that provided engaging ways of experiencing the cars online
Playful and Practical
We created a new vision for Subaru that’s stripped back and contemporary. A focus on surfacing the content rather than on its website styling and decoration. A website with a modular approach and a flexible grid. Overall a refocusing and concentration on providing an emotional connection with the brand by using more screen real-estate to display the immersive and entertaining content.
The redesigned interface features a sophisticated digital experience that makes choosing a Subaru fun by guiding users through every step of the customer journey and surfacing the specification whilst allowing the user to configure their vehicle.
Our client partners
We worked with
Our partners are also our friends. We help them to achieve their goals, and they help us to stay sharp.