Immersive and engaging
Since the 1920s, Adidas has revolutionized the game of football with its commitment to players and products. Inspired by passion and dedication to innovation, the company founded by Adi Dassler has spent more than 80 years meeting and exceeding the needs of athletes on the pitch.
Adidas wanted an e-commerce experience to promote the new boot range in association with the FA. The realistic 3D rendered boots and macro views on the detail gave the shopper a more immersive experience allowing the user to familiarise themselves with the product before purchase.
After choosing a specific product, users move to the product detail screen for core information, technical specifications and reviews. The immersive experience and the visual presentation immediately sets the bar for e-commerce experiences and aligns with Adidas’ passion for innovation.
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